Call for applications: Cartier seeks Exceptional Entrepreneurs for the 2014 Cartier Women's Initiative Award

By Cartier International
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Call for applications: Cartier seeks Exceptional Entrepreneurs for the 2014 Cartier Women's Initiative Award
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GENEVA, Switzerland, January 31, 2014/African Press Organization (APO)/ -- The Cartier Women's Initiative Award ( is a business plan competition aimed at supporting creative, financially sustainable and responsible women-led companies, in all countries and industries.


Photo: (The 2013 Laureates. From left to right: Gabriela Maldonado (Guatemala), Priyanka Bakaya (United States), Leonora O'Brien (Ireland), Bilikiss Adebiyi (Nigeria), Sima Najjar (Jordan), Namita Banka (India). © Cartier, 2013)

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The Cartier Women's Initiative Award is an entrepreneurship competition for start-ups led by women organized by Cartier in partnership with McKinsey & Co., and INSEAD business school. The Award will be given to six laureates, one by geographical region, who will receive a year of coaching, US$ 20,000 in funding, valuable networking opportunities as well as media exposure.

Applications will be accepted until February 28, 2014.

Entrepreneurs are invited to submit a short business plan using the online application form. The projects must be between one and three years old.


The Cartier Women's Initiative Awards are looking for committed female entrepreneurs heading initiatives with the potential to grow significantly in the years to come. To apply for the 2014 edition, fill out the application form on

All applications must be submitted online in English.

Application deadline: February 28, 2014 at 10am Paris time (CET).

As it cannot be extended, please verify the corresponding deadline in your time zone.

What can you win?

Eighteen finalists representing the best projects worldwide will be selected in the first phase of the contest. They will receive coaching and media exposure and will be invited to France for the Finale week which includes a presentation in front of the international Jury, entrepreneurship workshops and the Global Meeting of the Women's Forum.

The six Laureates nominated for the Awards receive one year of coaching, US$ 20 000 in funding, media visibility and networking opportunities.

Eligibility Criteria

The business project to be considered for the Cartier Women's Initiative Awards must be:

• An original for-profit business creation,

• In the start-up phase: between one and three years of operation,

• The main leadership position must be filled by a woman.

The competition is open to women from any country, nationality and industry.

Application Form

The questions that feature on the application form are detailed below for reference:

About the team

Contact details and resumes of lead entrant and team members.

About the business

• Executive summary of the business

• Project development stage

• Product or service

• Sales and distribution strategy

• Market analysis

• Competitive environment

• Management team

• SWOT analysis

• Impact of the business

• Financials

Appendix and supporting documents

Logo, photos of the product, patents, articles…

Download the full list of questions online.

Distributed by APO (African Press Organization) on behalf of Cartier International.


Cartier Women's Initiative Awards

Tel: +33 1 58 18 10 28

[email protected]