First Bank launches 'First Club' loyalty reward scheme
First Bank of Nigeria group has launched 'First Club,' a reward system scheme aimed for the bank's valued customers.
According to the Group Managing Director of First Bank, Mr. Bisi Onasanya who was represented by the Chief Finance Officer of the group, Mr. Adebayo Adelabu, the enterprise loyalty scheme cuts across all the First bank group operations and transactions for valuable customers, serving as a platform to reward and appreciate them for every moment of engagement with the group.
He described the launch of the 'First Club' as another statement of the bank's record of scoring first in initiatives and products that transforms the process of interaction between banks and customers.
Onasanya asserted that the 'First Club' is targeted at the middle and upper class of customers.
He further affirmed that every transaction of the First bank customer from deposits, savings, paying utility bills, point of sales and other forms of transactions, gives ample opportunity to customers to win points and thereby qualify them to redeem them at various designated merchant locations.