Airtel Africa launches a flat-fee mobile games service in partnership with Nazara Technologies
Bharti Airtel ('Airtel'), one of the leading telecommunications services providers with operations in 20 countries across Asia and Africa,today launched Airtel Games Club, a flat-fee mobile gaming subscription service offering unlimited premium mobile games at competitive prices.
Tapping into Nazara's portfolio, Airtel's customers can download premium mobile games such as FIFA 14, Need For Speed, Bejeweled and more from the world's leading mobile gaming publishers. Airtel Games Club is currently available in Kenya, Tanzania, Nigeria, Ghana, Uganda and Zambia and by Year end will be available in all of Airtel's operations in Africa.
'With over 50% of its population below the age of 25, Africa is the world's youngest continent. This partnership with Nazara Technologies fits seamlessly with our ambition of making Airtel the most preferred brand by the youth in Africa. The Airtel games Club initiative ensures that all the gaming needs of our young customers will be met', said Andre Beyers, Chief Marketing Officer, Airtel Africa.
'Nazara's longstanding partnership with Airtel, and its physical presence in Africa, allows us to truly understand what the end user wants on his mobile. We design our services and optimize content specifically for mobile games, offering users a broad portfolio of quality games that are easy to download and pay for,' said Savio Saldanha, CEO of Nazara Technologies in the Middle East & Africa region. 'We're proud to partner with Airtel for the launch of our latest games club and we're confident that this partnership will expand the reach of Nazara's gaming portfolio in Africa'.