Procter & Gamble celebrates moms of athletes in Nigeria

By Seyi Ogunbameru

Lagos, 6 May 2013: As part of its commitment to recognise and celebrate mothers of athletes worldwide, Procter and Gamble Nigeria hosted a 'Thank You Mom' event to celebrate mothers of Olympians' in Nigeria at the Sports Writers Association of Nigeria Complex in Lagos.

Present at the event were the wife of Head of Service, Lagos State, Mrs Adenike Ogunlewe representing the First Lady of Lagos State, Dame Abimbola Fashola; the permanent secretary of Youth and Sports, Dr. Oshinyimika representing the Commissioner of Youth and Sports, Barrister Waheed Oshodi; President, Nigerian Olympians Association, Henry Amike; Renowned Musician, Onyeka Onwenu; Olympic Silver Medallist, Chief Falilat Ogunkoya Omotayo MON; CSP Nigerian Police Force and Olympic Gold Medallist, Chioma Ajunwa amongst others.

In her address of welcome, Head, Government Relations, Procter and Gamble Nigeria, Tope Iluyemi said, Procter and Gamble is a proud sponsor of moms worldwide, for their tirelessly contributing to the development of their children.

“Procter and Gamble is a proud sponsor of moms, and this event is one of the ways we honour moms for the tireless efforts they contribute towards the development of their children. We recognize that behind every amazing athlete is an even more amazing mom. Being in the business of helping moms, with brands that make everyday life a little easier, P&G is the proud sponsor of moms in every aspect our business.

Iluyemi further stated that in 2010, P&G signed a 10 year partnership with the International Olympians Committee (IOC) to support the Olympics games and develop youth sports globally and P&G has begun fulfilling that promise locally by donating to 3000 schools across the country as well as renovating sports facilities in various schools pan Nigeria.

Brand Operations Leader, Procter and Gamble West Africa, Mrs Ehinomen Enekabor in her speech said “the Thank You Mom campaign recognizes and celebrates the moms behind the athletes by thanking moms for all they do, and is part of P&G's 10 year worldwide partnership with the International Olympians Committee (IOC) and we are using our voice as an IOC partner to thank moms everywhere.”

The 'Thank You Mom' campaign started in 2011 Enekabor said, “And it came to life through variety of media channels and in-stores across the globe. As part of the campaign, we have committed to raise $5 million to support local youth sports programs in many countries and we have started the donations in schools across Nigeria.”

Speaking on reasons why Procter and Gamble is focusing on youth sports development, Enekabor related that, “We wanted to do something that would make a significant difference to moms all over the world so we asked moms in several countries that we could we do to honour them for all they do for their kids and they told is that there was no better way to support moms than by supporting local youth sports organizations for kids. We agree with moms; investing in tomorrow's champions has to start today. At P&G we maintain that, 'Promises made... promises kept' and we intend to keep our promise to the Nigerian people to continue to develop youths' sports.”

Excitedly, mother to Nations Cup Gold Medallist Peter Rufai, Mrs. Ifeoma Emeter said she is happy that Procter and Gamble has promised to develop sporting facilities and youth athletes in Nigeria “I am so for the promise the made to children and the love they have for mothers. May God bless Procter and Gamble. I am very proud of my son and most especially for seeing what he has become today; he has made me proud and the family.”