Media Relations: African Development Bank Renews Retainer Agreement with APO for Press Release Distribution in Africa
DAKAR, Sénégal, January 16, 2013/African Press Organization (APO)/ -- The African Press Organization (APO) (http://www.apo-opa.org), the leading press release wire in Africa, today announced the renewal of a retainer agreement as exclusive supplier for press release wire distribution in Africa with the African Development Bank Group (AfDB) (http://www.afdb.org), Africa's premier financial institution.
Since the initial contract with the African Development Bank, APO has contributed to offering the financial institution visibility in the African media landscape through its efficient and cost-effective distribution tool.
African Development Bank's press releases will carry on being distributed via Africa Wire®, the service for press release wire distribution and monitoring in Africa, reaching over 25,000 media contacts, bloggers, social networks, and redistributing content to over 50 African websites.
Used by some of the world's largest companies, communications agencies, institutions, and organizations, Africa Wire® guarantees the most extensive reach to Africa, helping APO's clients engage with their audience in all parts of the continent.
APO Executive Director, Eloïne Barry comments, “We are honored that the African Development Bank has decided to renew their retainer agreement with APO. This renewal with Africa's premier financial institution demonstrates APO's capabilities in reaching out to the largest audience and establishes us as the expert in our field".
More information about Africa Wire®:
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The African Press Organization (APO) (http://www.apo-opa.org) is the leading press release wire in Africa, and the global leader in media relations related to Africa.
With headquarters in Dakar, Senegal, APO owns a media database of over 25,000 contacts and the main Africa-related news online community.
It offers a complete range of services such as press releases wire and monitoring services, online press conferences, interactive webcasts, media interactions, strategic advice, public diplomacy, government relations, and events promotion. To know more please visit, http://www.apo-opa.org.