Diamond Bank appoints TPT International

By Eric Eghaghe

Lagos, Nigeria, 30 November, 2012: Diamond Bank Plc, a leading financial institution in Nigeria has appointed TPT international as its PR agency.

The agency emerged from a highly competitive pitch process that involved four of top leading PR agencies selected for the pitch. Other companies include The Quadrant Company Nigeria, Mediacraft Associates, and C&F Portal Novelli.

TPT emerged the preferred based on its creative direction during the pitch and its clear interpretation of the brief. Indeed it was a very keen contest according to our sources as all the agencies gave a good account of themselves.

Industry analysts have commended the management of the bank for engaging consultants in various aspects of the bank which shows that the bank is very futuristic in a country where some banks find it difficult to understand the importance of hiring professionals and this will influence its going forward as a futuristic bank.

According to Modupe Adetokunbo, the founder and chief consultant of TPT International, this appointment offers his team the opportunity to once again partner with a futuristic and innovative bank in delivering a desirable corporate perception. The bank will definitely benefit from our rich experience in PR practice as well as our creative approach to perception management.

Diamond Bank is a commercial bank, offering a full range of banking products and services in retail, corporate and investment banking. The business is based on strong, enduring relationships and is driven by innovation and leading edge technology.

The marketing/business development function of the bank is organised in a way that enables it service its clients in the various market segments optimally.

The appointment of TPT International came on the heels of the recent transformation in the Nigerian banking industry as an aftermath of the global financial crisis which made the Central Bank of Nigeria (CBN) to intervene in the management of about eight banks as well as the promulgation of policies measures to strengthen the industry.

TPT International Limited is a full-service public relations firm maintaining practice areas in media relations, crisis management, brand PR, corporate communications, lobbying, lifestyle, fashion, strategic counselling, Information communications technology, social media and entertainment among others.

The agency is known for conceptualizing and implementing innovative and bespoke public relations programmes designed to generate desirable media interest and exposure and thereby impact a clients' specific business goals and objectives.

TPT understands that an effective way of grabbing the attention of the media and ensuring multi-angled reportage is by engaging them in a captive environment spiced with informal interactions and constructive networking.

TPT started business in February 1998 with only one client, Rothmans of Pall Mall and has since grown into the leading public relations solutions provider to top brands that spread across various sectors of the Nigerian economy.

In recognition of its performance, it has won the PR Company of the year award six times in the last ten years.

It also pride itself on the diversity of its client roster, with experience including the Federal Government of Nigeria, Cross Rivers State, BAT, Pfizer, FinBank, Lagos Lotto, Guinness Nigeria Plc, Procter & Gamble West Africa, British Council, MTN Foundation, Starcomms, Mastercard, IBM, Promasidor Nigeria Limited and many others.