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Airtel Takes Bouquet of Value Offerings to Lagos Trade Fair

By Kenneth Obasi EZE
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Lagos, Nigeria; November 7, 2012: Telecoms giant, Airtel Nigeria has stormed the on-going Lagos International Trade Fair with an array of bespoke products designed to cater to different segments of the Nigerian market.

Coming off the launch of a bouquet of revolutionary products last week, Airtel is at the Lagos Fair to reach out to a broader spectrum of the domestic market who has been anticipating the arrival of carefully thought-out telecoms products that would speak to their specific needs.

These products are value-laden packages that were specifically conceived to provide distinctive telecoms solutions for the nation's youth, High Networth Individuals and the mass marketsegment in fulfillment of Airtel's recent repositioning as the best friendship network in Nigeria.

The special productsareClub 10 Padis,Smartbytes, 2 Good ClassicandBig Family Plus, specifically crafted to delightthe youth, High Networth Individuals (HNIs) and the mass markets respectively.

The Airtel Club 10 Padispackage offers the youth and the young-at-heart the privilege to connect and have fun with friends at 7.5k/sec call rate, enjoyup to 90 MB of free data every monthas well as free facebookand browsing.

Other unique freebies are: SMS chat, night radio, ringback tunes, football download, free download of opera mini browser and full access to Airtel Groupie for 1month within the club's base.

Airtel Smartbytesdesigned for BlackBerry and Smartphone users who upon purchasing data bundles of 200mb or more would be able to connect with friends, family and associates with flat call rate of N18k/sec across networks in Nigeria.

They would also enjoy N20k/sec rate to call USA, Canada, UK Land Line, China and India on subscription to either BlackBerry or Smartphone data plan.

The 2 Good Classicwould provide high voice using customers a flat call rateof N18k/sec across all networks in Nigeria. Also, international calls to USA, Canada, UK Land Line, China and India would be charged at a flat rate of N20k/sec with complimentary 30 free SMS monthly after a recharge of N100 or above.

The Big Family Plus gives customers a unique opportunity to make calls at extremely low rate of N18k/sec for on-net and N30k/sec for off-net from the very first second, plus other perks such as free face book, free download of opera mini, free ringback tunes subscription and song for 14 days.

Speaking on Airtel's participation in this year's edition of the Lagos International Trade Fair, the Chief Marketing Officer, OluAkanmu explained that Airtel had always felt a strong connectivity with the Nigerian masses “and there is probably no better place to connect with them than the Lagos International Trade Fair.”

According to him, the Lagos Fair provides a veritable opportunity to interface with subscribers from different segments of the domestic market and deliver Airtel's special value proposition to them in an atmosphere that nurtures friendship.

“At Airtel, we always look forward to an opportunity to connect with the diverse market segments which we have effectively covered with our array of products. Lagos International Trade Fair provides us a suitable forum for this exchange. Our new bouquet of products was designed to meet Nigerians at all levels of their aspirations. We have something for everyone,” Mr. Akanmu explained.

According to him, Airtel's recent product offerings would deepen the inroad the company is currently making with its “Our Padi Na Good Thing thematic campaign which launched a few weeks ago to underscore the company's belief in the enduring values of friendship and partnership.

At the unveiling of its “Padi Na Good Thing O” Friendship campaign, Airtel had assured subscribers that as Nigeria's best friends network, it would always strive to come up with innovative products that would speak to the needs of the diverse segments of the market.