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Technology Companies Choose APO for Pan-African Press Release Wire Distribution

Companies like Orange, Airtel, Viettel, and Exset are turning to APO for Pan-African Press Release Wire Distribution
By African Press Organization (APO)
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LAUSANNE, Switzerland, October 15, 2012/African Press Organization (APO)/ -- The African Press Organization (APO) (, the leading press release wire in Africa, announced today the signature of an important contract with Exset (, pioneers of TV ecosystems for emerging markets.

APO is Orange, Airtel and Movitel (Viettel) exclusive supplier for press release wire distribution in Africa, and also works with Samsung, Ericsson, SkyVision, Millicom (Tigo), Comviva, Tech Mahindra, Eaton, PR agencies Weber Shandwick, Hill & Knowlton, Africapractice, to name a few.

As of today, APO will also be responsible for the distribution of all press releases issued by Exset.

Exset press releases will be distributed via Africa Wire®, the service for press release wire distribution in Africa, reaching over 25,000 media contacts, bloggers, social networks, and redistributing content to over 50 African websites.

Used by some of the world largest companies, communications agencies, institutions, and organizations, Africa Wire® guarantees the most extensive reach to Africa, helping APO's clients engage with their audience in all parts of the continent.

“This new contract demonstrates APO ability to not only distribute content to general news media but also to industry-specific publications in Africa. By using Africa Wire®, Exset will guarantee a reach to a wider audience, from mainstream media to trade publications and bloggers, and ensure that their messages are being delivered in real-time to the most comprehensive base of media contacts in Africa, as well as international journalists reporting on Africa”, said Eloïne Barry, APO Executive Director.

More information about Africa Wire®:


Aïssatou Diallo

[email protected]

+41 22 534 96 97

About APO

The African Press Organization (APO) ( is the leading press release wire in Africa, and the global leader in media relations related to Africa.

With headquarters in Dakar, Senegal, APO owns a media database of over 25,000 contacts and the main Africa-related news online community.

It offers a complete range of services such as press releases wire and monitoring services, online press conferences, interactive webcasts, media interactions, strategic advice, public diplomacy, government relations, and events promotion. To know more please visit,