Caroline Sampson — Making In-Roads To Stardom

By Daily Graphic

At 25, Miss Caroline Sampson, a presenter at Citi FM in Accra, has made significant in-roads to harness the great potentials that she exudes and establish herself as one of the most enterprising young women in Ghana with the determination to succeed.

Already, she had stunned connoisseurs of African culture in the sub-region, when she became the first female and the first anglophone personality to annex the prestigious Stars Integration of Culture of Africa (SICA) award held recently in Cotonou, the capital of the Republic of Benin.

The SICA contest, instituted in 2002, is an amalgamation of African culture presented through fashion, music, dance and exhibition to accentuate the role culture plays in African society. She accompanied King David to the contest.

She introduced the artiste, talked about herself and Ghana, and explained why Ghana stood out as the best country in the sub-region.

So sensational and thrilling was her presentation that she held the judges, who included Ghana' music icon Amandzeba Nat Brew spellbound for most part of her display. It became inevitable and she was adjudged the winner.

Some of the participating countries were Sierra Leone, Liberia, Guinea, Mali, Togo, Benin, Nigeria and Niger.

According to the records, the SICA contest had been won since its inception by Francophopne contestants and many attempts by top Ghanaian radio presenters and musicians including Abeeku Santana of Adom FM, Sydney, King David and Elevava to make an impact did not work.

Caroline told The Mirror that she started rapping and music performances when she was in senior high school.

According to her, she always entertained her friends in school with rap music and performed during variety entertainment shows.

Little did she know that she would still hang on to this pastime and perform on a bigger platform.

Caroline was one of the finalists of Miss Malaika 2005 and after her inability to win the crown, she again participated in the Top Model Ghana contest in 2006. After that event, she started modelling on a full time basis. She had modelled for world class, as well as local designers including Ozwald Boateng, Kofi Ansah, Nana Asihene and House of Eccentric.

She also runs adverts for products such as Menthos, Men's Only perfume, Gino Tomato paste, and Kasapa.

In music, Caroline had done some work with Asem (Pigaro), 4X4 (Hot Girls), Mimi (Leave Me Alone).

According to her, she started radio in November 2006 with Atlantis, an Accra based radio station. She later hosted a television programme dubbed 'You Win Game' on Ghana Television. She was later invited by TV3 to host the Hitz Video show. While on that show, she landed a job with Citi FM. At Citi, she is the host of a talk show called Room 973, which is aired from Monday to Wednesday between 10 a.m. and 12 noon.

It is a programme which talks about issues on love and relationship. She brings the issues on board and invites listeners to interact with her through text messages. At times, she gets resource persons to handle some of the issues on board.

According to her, it's not easy being on radio because listeners have varied interests and it becomes difficult for a presenter to satisfy all.

She had started a campaign called HELP SOMEBODY where people can text HS to shortcode 1443 on all networks or call 0277223912 for donations.

Caroline, the only child of her mother, was born on August 2, 1984 in Tema. She attended the Creator JHS and later Mfantsiman Senior High School at Saltpond and completed in 2002. She is currently pursuing a programme in Strategic Communication at the African University College of Communication.

Caroline describes herself as ' a confident and hardworking lady, ready to do anything'.

Her hobbies are writing, music, watching television. She worships at the International Central Gospel Church at Osu, Accra.