2FACE, SOUND SULTAN, LAMI LEAD CAMPAIGN AGAINST FAMINE
BY OPEOLUWANI AKINTAYO
As more Nigerian artistes join the growing ranks of brand ambassadors, 2Face, Sound Sultan and Lami have landed themselves hot deals as ambassadors of Oxfam and its partners.
The trio would be joining other national and local bodies in the fight against famine experienced in Africa. The aim is to raise awareness on current situations, end hunger in Nigeria and mobilize citizens to take action.
As we speak, these artistes have already gone into the studio and have recorded a theme song, ready to hit the air in Lagos on the 29th of March this year.
Upon the release of the song, series of public events to raise awareness with African leaders, the media and the general public on the importance of addressing Africa's food security crisis will follow.
The feat is part of Oxfam's global campaign aiming at empowering both men and women living in poverty to claim power in the way the world manages land, water and climate change, so that they can grow or buy enough food to eat - now and in the future.
In Nigeria, the campaign titled GROW is carried out under Voices for Food Security (VFS)-a platform of 15 Nigerian Civil Society Organizations (CSOs) and small-scale farmers associations across the country.
At the moment, 13 million people in the Sahel region are faced with serious food crisis that threaten their lives and livelihoods. If early and effective action is not taken, it may prove as devastating and costly as past regional food crises in 2005, 2008 and 2010.
This year the Horn of Africa has experienced the world's worst food crisis in many years, with over 13 million people in Kenya, Ethiopia and Somalia in urgent need of help.