By NBF News
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Chief Commercial Officer; Akpo Daniyan, Head, Marketing Communications; Lucas Dada, Director, Products & Services; and Olujimi Tella, Senior Sales Manager South-West at the formal unveiling of Easy Cliq Reloaded and the presentation of its advertising campaign in Lagos recently.

One of Nigeria's most innovative telecommunications company, Etisalat, has unveiled a repackaged and reloaded Easy Cliq into the dynamic telecommunication market.  The Easy Cliq package is specially designed to cater for the needs and lifestyle of youth market segment.

The new Easy Cliq is loaded with two new features, the Cliq for the Week and Cliq for the Day, which offers subscribers new experience and benefits weekly and daily. While Cliq for the week offers 15 MB of free data for subscribers when they recharge N200 or more weekly; Cliq for the day offers discounted call rate of 25k/sec to other Easy Cliq subscribers at a daily fee of N5. The upgraded Easy Cliq also boasts of fun-filled features like unlimited SMS, free midnight calls, Talk 'n' share, Bonus on in-coming calls and one cliq, one tune which successfully endeared the product to the youth and young at heart when it was initially launched into the market in May 2009.

Speaking at a press conference to unveil the new Easy Cliq, the Chief Executive Officer, Steven Evans, while highlighting the achievements of the company for the previous year, explained that the product is being packaged to meet the ever-increasing demand of the youth market for unique service offerings and data services.

'Easy Cliq is repackaged to showcase our commitment to subscribers who constantly desire a refreshing and dynamic approach to expressing themselves in the way they communicate with friends and loved ones. It is also for our young subscribers who have a high propensity to consume data thus, enabling them express themselves and connect uniquely with their peers. We have reloaded Easy Cliq with additional services designed to further endear and excite subscribers in the youth segment'.

Explaining the recharged qualities that have contributed to making the new Easy Cliq a much better package for existing and potential subscribers, Chief Commercial Officer, Wael Ammar said that in addition to existing unique features, the repackaged Easy Cliq boasts of two levels of instant bonus as a reward to subscribers when they recharge with N200 or above in a week. Subscribers will enjoy 15MB free data, and 10 free MMS on the Cliq for the week service which is available by default. He explained further that the Cliq for the day is an opt-in feature which offers a discounted call rate of 25k/s to other easy cliq lines for the whole day at a daily fee of N5.

 While emphasizing the rationale behind the upgraded product, Ammer said that the company constantly seeks new ways to ensure customer satisfaction hence its decision to review the product and load it with even more unique offerings all for the benefit of its teeming customers. 'We constantly review our products with a commitment to always raise the bar for our customers' satisfaction. We are confident that the new Easy Cliq will surpass the expectation of our customers', Ammar assured.

This year 2011 witnessed a remarkable increase in the company's subscriber base from less than 3million in 2009 to close to 7million subscribers. According to the Chief Commercial Officer, It was the year Etisalat changed the face of tariff proposition with the introduction of Easy life which enables subscribers make calls at 25 kobo per second across networks; 'It was our special gift to Nigerians on the 50th anniversary of the nation. Last year also witnessed a number of recognitions for Etisalat. We were adjudged the Friendliest Tariff Mobile Operator at the African Telecom Hall of Fame Awards; we emerged the Most Innovative CSR Company and Best Company in Youth Friendly CSR at SERA awards and won the Corporate Social Responsibility Award by the Lagos state government among others', He stated.

 Etisalat currently has other products and services in the Nigerian marketplace. Some of these include EasyStarter, the flagship product designed for the mass market segment; Elite World; designed for its post-paid customers; EasyNet data service, and Blackberry Enterprise and Internet Service. In appreciation of its customers, the company has run a series of reward and loyalty activities on its network. The biggest of these was the 9jillions promo which rewarded one lucky subscriber on its network with the largest prize money in the history of promotions in Nigeria and indeed Africa.