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By NBF News
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This year's edition of the highly entertaining reality TV show, Gulder Ultimate Search, sponsored by Nigerian Breweries Plc, has kicked off in grand style. Right now, the 12 finalists that were selected at a party in Lagos last Saturday have entered the jungle of Omo Forest Reserve in Ijebu East LGA, Ogun State where for 21 days they will be searching for the missing treasure.

But before heading for the jungle on Wednesday, the finalists, crew members and staff of Nigerian Breweries paid a courtesy call on Ogun State Governor, Gbenga Daniel at the State House in Abeokuta. The governor received and encouraged them to be of good behaviour while in the jungle.

However, this year's edition parades 12 contestants unlike previous editions of the show that featured 10.

This came about in the spirit of the 40th anniversary of the Gulder brand in Nigeria being celebrated this year. Nigerian Breweries decided to increase the number to 12, instead of the traditional 10 that usually made it to the jungle for the search.

Mr. Ageni Yusuf, Corporate Affairs Adviser, NB Plc says: 'The 12 men and women will enter the forest so dense even sunlight struggles to permeate. These men and ladies will battle against nature and the wild. At the end, one of them who finds the missing treasure will be crowned the Ultimate Hero.'

The last man standing in this year search will go home with a cash prize of N7 million, N10 million worth of SUV Jeep and N500, 000 wardrobe allowance, while others will go home with consolation cash prizes ranging from N450, 000 and N2.5million.

The maiden edition of the Gulder Ultimate Search was held in 2004 at Snake Island in Lagos State. The second edition in 2005 was at the Obudu Hills, in Cross River State. Nifor in Benin, Edo State, played host to the third edition in 2006. The fourth edition was held in 2007 at the famous Sheri Hills in Jos, Plateau State. Awgu Hills in Enugu State was host to the fifth edition in 2008, while the sixth edition in 2009 brought out the tourism potential in Omodo forest in Osun State.