World Domination! Rihanna Signs Multi-million Dollar Deal With Makeup Brand, Lvmh
SAN FRANCISCO, April 15, (THEWILL) – The National Centre for Women Asides the staggering success of her ' Anti ' album which has gone platinum, her smash single ' Work ' still topping the Billboard Top 100 charts, Rihanna is making a name for herself in the fashion and beauty industry as well.
She just landed a deal with the Kendo division of LVMH Moët Hennesy Louis Vuitton to do a complete makeup collection.
According to WWD , the deal is said to be worth $10 million.
Kendo, which functions as an incubator producing products that end up being retailed by LVMH's Sephora perfumery chain and other outposts, will launch a Rihanna makeup range, called Fenty Beauty by Rihanna , in the fall of 2017.
David Suliteanu , chief executive officer of Kendo, told WWD: “Fenty Beauty by Rihanna is a beauty rocket ship that will appeal to a huge and diverse global audience,” he said.
“We are aiming for the stars. Kendo is honored to work with Rihanna,” Suliteanu concluded.
The 28-year-old singer who is the youngest solo artist to have 14 number-one singles on the Billboard Hot 100 and she has spent 58 weeks on the top of the chart hasn't just received a CDFA Fashion Icon Award , she has also collaborated with MAC Cosmetics on a four-part, limited-edition RiRi Hearts MAC color cosmetics collection , and she represented Viva Glam lipstick in 2014 to raise funds for AIDS research.
She has produced seven fragrances for Parlux Ltd . and the relationship continues, collaborated with Manolo Blahnik for an all denim shoe line, is currently the creative director of active-wear brand, PUMA . So far her PUMA by Rihanna Creeper , Fenty Trainer by PUMA have been huge hits.
Also, she is ready with another sure-to-sell out Fenty shoe – the fur slide sandals just in time for summer.
Get ready for summer!!!! #THEFURSLIDE will be available on Puma.com on April 22 at 10am #FENTYXPUMA
A photo posted by badgalriri (@badgalriri) on Apr 11, 2016 at 2:08pm PDT
Kendo has given Rihanna the opportunity to play a key role in the development of her brand and the longevity of a long-term relationship. The company also offers a deep bench of development talent and a global reach in distribution. In markets where there are no Sephora stores, other, suitable retailers will be found, reports WWD.
Phew, talk about a real Bad Gal!