NOIPolls did not answer. Imagine if we had asked them, to begin with, about their relationship with Gallup.


SaharaReporters Response to NOIPolls accusations against SR regarding its

monthly polls on President Goodluck Jonathan.
After NOIPolls Is Called Out For Fraudulently Manipulating Opinion Polls

In Nigeria, The Ethically Challenged Pollster Alleges Malice, Sponsorship

NOI Polls, whose claims of an active partnership in its current political

polls with Gallup USA were denied last week by the famous United States

pollster, has accused SaharaReporters of malicious intent.

NOI Polls, whose claims of an active partnership in its current political

polls with Gallup USA were denied last week by the famous United States

pollster, has accused SaharaReporters of malicious intent.

In a rebuttal issued at the weekend by NOIPolls Managing Director/Chief

Executive Officer, Ms. Oge Funlola Modie, the ethically challenged polling

company stated, “It is clear that the online website went on a fishing

expedition designed to mislead stakeholders and the public with sponsored

lies and innuendos,”.
NOIPolls is owned by and named after Dr. Ngozi Okonjo-Iweala, the Minister

of Finance/Coordinating Minister of the Economy, and its fraudulent

political polls tend to favor President Goodluck Jonathan even in the face

of evidence of his gross unpopularity and incompetence.

In the October and November polls, Mr. Jonathan curiously emerged with a

60% approval rating according to NOIPolls.
Convinced that there is a serious conflict of interest between

Okonjo-Iweala's role in the government and NOI Polls, that the numbers

were blatantly and unconscionably rigged and that a thorough professional

job would have revealed differently, SaharaReporters contacted Gallup, the

name of which is routinely and repeatedly used by NOIPolls as a partner.

In a response by Johnathan Tozer, Gallup's Global Communications Director,

Gallup said although NOIPolls had been its client in the past, it was “not

part of the data collection or methodology related to the President

Goodluck Jonathan approval rating poll.”
Rather than face the issues, Ms Modie pleaded: “NOIPolls has worked really

hard and still is, to champion the importance of opinion research across

the region and the continent. We have put Nigeria on the global stage by

changing the narratives about our beautiful country. At last the voices of

Nigerians are being put on a platform and on display for the world to see.

We are telling our story!”
In our judgement, NOIPolls chooses all the wrong pronouns that is

synonymous with the arrogance of its founder. “We” should represent the

Nigerian people, not the views and greed of the presidency, which is the

propaganda in its false numbers. “We” should not be telling our story, we

should be telling the truth!
“We” ought to start by admitting that NOIPolls has been appropriating the

name of Gallup to prop up the effort to advertise the views and hopes of

the government about itself. Caught in its lies and pretensions about

Gallup, NOI Polls said, “Dr Ngozi Okonjo-Iweala's excellent relationship

with Mr Jim Clifton helped to get the partnership with Gallup off the

ground. And we are very grateful with Mr Clifton and Gallup for their

support. This partnership will not be broken by this sponsored and

malicious report by Saharareporters.”
We have no problem with the history of NOIPolls. Our issue is with the

present. We did not claim a relationship between NOIPolls and Gallup:

NOIPolls did. We did not confirm that Gallup has no relationship with the

bogus NOIPolls: Gallup did. Gallup is run as an organization, which is why

trying to cozy up to Mr. Clifton by affirming his relationship with

Okonjo-Iweala is no answer to the question of legitimate partnership.

Still trying to justify the unjustifiable, NOIPolls said of our story,

“The report states that SaharaReporters asked Gallup if they were involved

in conducting the November's approval rating; of course they cannot be

involved, we are in a TECHNICAL PARTNERSHIP with Gallup, this means that

they have taught us a methodology which we have adapted to the Nigerian

context. This partnership does not mean that NOIPolls will have Gallup do

all our polls. It means that we have perfected what we have been taught

and only review methodology when necessary.”
This is elementary nonsense. If a student graduates from school, does his

certificate permit him to go all over the world claiming that the teacher

is a partner in a current project? That is what NOIPolls has done:

unprofessionally and mischievously.
NOIPolls further claims as follows: “Dr Mrs Ngozi Okonjo-Iweala is also

totally de-linked from the company and DOES NOT interfere with the

Nothing could be further from the truth. To begin with, this assertion

contradicts the earlier part of the statement which portrays Dr. Iweala's

“unbreakable” relationship with Gallup polls Managaing Director and/CEO,

Jim Clifton as the basis for its credibility, further, there is no

disclaimer or disengagement of any kind that is available on the website.

We take it for granted that if anything of that nature was ever

considered, it would have been published on the site and noted in About

Us/Our Founder.
That NOIPolls was registered earlier than Okonjo-Iweala's participation in

government is not the issue; it is that it has become a convenient and

shameless and fraudulent tool for projecting the interest of the

government of which she is a part, and of advancing President Jonathan's

political agenda. There is no other way of reading it.

Everywhere else in the world, the dangerous conflict of interest that is

evident in this matter would have been clearly identified and dealt with.

If Mr. Clifton took a job in Mr. Barack Obama's government, would Gallup

have engaged in praise-singing political “research” schemes the headlines

of which are how popular and successful Obama is?
Let us flip the coin. Did NOIPolls ever poll Nigerians about the handling

of the abduction of the Chibok high school girls? We recall no such

effort, perhaps because NOIPolls knows it lacks the wherewithal to reflect

the true numbers on that key issue about President Jonathan.

According to NOI Polls, “The monthly opinion surveys on the President's

approval ratings are “rigorous and credible” and reflect both gains and

losses in public perceptions for the President.”
And the proof NOIPolls offers for that laughable claim? It says: “As fair

minded and apolitical persons have observed, the approval ratings have not

been static: they reflect changes in public perception of the president's

work. Not too long ago, it was 74%.”
This is a lame defense of a government and a president whose performance

and productivity are on the flip side of its prodigious propaganda, and

the NOIPolls is a tool of the frontline Minister regarded as one of the

most powerful in that government.
NOIPolls also defends itself by saying “NOIPolls Technical Partnership

with Gallup USA covers methodology and similar technical issues; it does

not mean Gallup is involved in decisions on the monthly opinion polls.”

So why does NOIPolls not simply say that? Instead, it claims, ad

nauseaum: “We partner with Gallup USA to develop opinion research in

We asked Gallup about its role in what is evidently a manipulation machine

because NOIPolls gave the impression Gallup was involved beyond teaching

NOI—many years ago—as NOI now admits, how to poll.
One final word, about methodology.
Of the November opinion poll, NOIPolls claimed a random sample size of

1,000 phone-owning adults it said represents Nigeria's six geopolitical

zones, expressing great confidence about its achievement.

Here is its justification: “Methodology as taught by Gallup shows that

1000 sample size is representative of the Nigerian Adult Population

Gallup uses same sample size for a population of 350 million Americans.

Our methodology is scientifically proven and if Sahara Reporter had done

an in-depth research on global polling methodology standards, they will

realize this.”
This, remember, comes from the same NOIPolls which claims to object to

“colonial mentality.”
In the United States, polling by telephone is routine and reliable.

People have telephones, and they effortlessly charge and use them.

Furthermore, they don't have large swathes of the country that President

Obama is scared to go to and eat in a restaurant.
That was why we asked whether the Gallup-inspired sample size included the

areas in Nigeria's northeast under the control of a murderous islamic

militant group, Boko Haram, and other areas that President Jonathan is not

in charge of, or where people lack electrical power to charge their phones

or even get phone reception.
All of this is even more interesting because Ms. Modie took some

gratuitous time to brag about the size of the NOIpolls personnel armory.

“NOIPolls is a going concern with 50 HQ staff members, a workforce of 40+

interns and 300 field operatives. That figure moved up from 5 staff in

January 2012 to now (sic) clocking almost 400 persons in jobs that have

been created over a 2 year period.”
We appreciate the creation of jobs for Nigerians, but such a vast outfit

in less than two years just to make 1000 phone calls per month from a

computer terminal? And they still can't get an opinion poll about a

bumbling president right?
NOIPolls makes a lot of insinuations about SaharaReporters. That is

understandable. The simple answer is that we object to policies and

practices emanating from Abuja because we are knowledgeable about their

color and substance.
The color of NOIPolls, for instance, is off, and its substance stinks.

The difference with us is not that we are “sponsored,” and cannot be

sponsored. If anyone is sponsored it would be clear like daylight that it

is polling company whose founder propels the engine of a corrupt

government and its boards chairman makes no bone about being a government

NOI, the pollster, and NOI, the Minister, both also know that unlike those

who accept sponsorship, we are not afraid to pronounce the name of the

color that we see.
And when it stinks, we pronounce that, too: lo
Publisher,, New York
Tel: 1.646.704 5433
The post NOIPolls did not answer. Imagine if we had asked them, to begin with, about their relationship with Gallup. appeared first on Pointblank News .