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Excitement As More Win Absolut Vodka 'MAMA' VIP Tickets

By Eric Eghaghe
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There was increased excitement as two more winners emerged over the weekend in the on-going Absolut Vodka VIP ticket Promo to the MTV Africa Music Awards (MAMA) in Durban, South Africa. The duo - Simeon Ejie and Ayeni Oluwatobi secured their places at the prestigious event after buying 2 bottles of Absolut Vodka in SPAR and Shoprite outlets in Lagos. The MAMAs event, through the years has become a pedestal for the celebration of Africa's young musical talents.

One of the winners, Simeon Ejie, a bar tender at Victoria Palace Hotel in Lagos, had no premonition of his luck at the draw. Enthralled by his sudden realisation of what fate had bestowed on him, he revealed how it all started: 'I normally go to SPAR like most of my colleagues couple of times a week to unwind, however I never knew of the promotion. On the particular day, after buying drinks to re-stock for my hotel and ready to leave, a lady encouraged me to choose from a basket of scratch cards that changed and transformed my story for good with a VIP ticket to the 2014 MAMAs in South Africa.'

Akintayo Akinseloyin, Brand Manager, Absolut Vodka Nigeria sums up the essence of the MAMAs in these words: 'Absolut Vodka supports creativity and transformation in young people which remains the pivot to partnering with MTV Africa Music Awards (MAMAs). Other lined up activities include exclusive events and the Art Party with Absolut on the 'Road to MAMA' which brings exciting experience to consumers in Nigeria and Africa.'

On his own part, Ayeni Oluwatobi, a graduate of Economics and logistics consultant attributes his luck to his brand loyalty: 'I have been very loyal to the Absolut brand for the past three years with my favourite being the Absolut raspberry. Over the weekend at the Shoprite store in Ikeja City Mall, my friends and I were dazed by the good of Absolut Vodka when to our surprise I got rewarded with a VIP ticket to the MAMAs for 'Thank God Is Friday' shopping. I can't wait to see my favourite African stars at the event in South Africa.'

Furthermore, the free VIP ticket promotion forms a part of ABSOLUT's Transform Today campaign aimed at celebrating the power of young individuals who transform the image of Africa through their creativity and vision.

Consumers still have a chance to win VIP tickets to the MTV Africa Music Awards in South Africa with special invites to the Absolut Art Party happening on May 24th 2014 at 23, Admiralty Road, Lekki Phase One, Lagos. Vote for your favorite MAMA nominees on and comment on or follow the fun crew @AbsolutVodkaNig.