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Absolut excites Consumers with Signature Cocktails

By Eric Eghaghe
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It was celebrations and excitement galore as premium vodka, Absolut,recently excited consumers with entertainment beyond imagination. The event which took place last Sunday was a showstopper designed for young consumers to create unique Absolut signature cocktails at the beach, sparked up with excitements and unlimited possibilities with varieties of mixers made available at the popular Elegushi beach in Lagos.

Nearly 3,000 people were transformed over the weekend, embracing a world full of creativity and self-expression. The cocktail beach party, embodying the Absolut's Transform Today spirit, inspired the power of creation with Absolut in an extra-ordinary way that depicts its rich, smooth and mellow flavour with a distinct character of grain. Absolut Vodkais great neat and ice-cold on the rocks and a base for hundreds of drinks and cocktails.

According to the Marketing Director Pernod Ricard Nigeria, Sola Oke 'The activation gives us an opportunity to inspire a generation of creative Millenialswho leave transformative marks and the Absolut brand certainly provides young people the right platforms to have such unique experiences. We will continue to lead the pack in transforming the society in a creativeway which transcends cultural boundaries.'

MTV Base VJ and hype man at the event - Ehizojia Okoeguale popularly called Ehiz collaborated with DJ Skills to thrill the consumers with classic and contemporary tunesright into the wee hours of the morning. The ambienceat the event was intriguing, colourful and youthful as it transformed the entire shoreline of the Elegushi beach into an experience of relaxation, hugs and high-fives filled with creativity in an Absolut funfair.

Mr Oke also announced that as part of the transformation, Absolute is giving its consumers a lifetime experience for their loyalty to the premium vodka over the years. The on-going activationincludes several cocktail beach parties where inspiring and creative minds can mix and own their signature cocktails. And as partners of the Transform Today category of the 2014 MAMAs, Absolut Vodka is giving 5 lucky people a chance to win VVIP tickets to the MTV Africa Music Awards in Durban, South Africa.

To win the tickets, consumers who are 18 years and above need to buy 2 bottles of Absolut Vodka from any Shoprite Store, Park & Shop or other neighbourhood outlets and there are other opportunities to win tickets when the Absolut Mystery Shopper spots consumers drinking a bottle of Absolut in Lagos, Port Harcourt and Abuja.

The Absolut cocktail beach party is a back-to-back groove representing a total switch from the norm, providing a veritable platform for Absolut vodka consumers and celebrities to get on the trail of an inspiring engagement. The third cocktail beach party comes up on the 4thof May 2014, and it promises a bigger bang.

Finally, Absolut consumers can get special invites to the cocktail parties and win VVIP tickets to the 2014 MAMAs when they visit comment on the Facebook fan page or follow the fun crew @AbsolutVodkaNig to transform today.

Absolut bar tenders doing what they know how to do best

Absolut consumers having fun

Young EL performing during the Absolut cocktails party at Elegushi beach in Lagos