Heritage Bank Explains Reasons Behind Personalised Banking Products
Heritage Bank has stated that the idea behind its revolutionary concept of banking products is the need to give consumers of banking services in the country an extra-ordinary degree of personalized service.
The Bank, upon inception, came up with unique names for its products such as Ivory, Manila and Coral in one of the innovative offerings at market entry level.
Speaking in Lagos, during a dinner to mark the one year anniversary of the Bank, Executive Director, Ivory Banking, Mrs. Mary Akpobome, said the bank has a mission to create a new banking culture in the country through a bouquet of innovative financial service products for highly discerning individuals with yearning for extraordinary degree of personal services.
She pointed out that Heritage Bank's approach to banking leverages on the resources and proven expertise of international partners in such areas as asset management, research, securities, foreign exchange trading and credit and corporate finance capabilities.
'Our expertise in core private banking areas such as private lending, wealth structuring and cash management allows us to select and build personalised solutions that are provided for multifaceted individual situations that will best service the unique needs of our envisaged consumers.
'We also employ an open architecture approach, where we use the best asset managers and bespoke investment strategies from the most reputable financial institutions around the globe,' she added
In his remarks, Managing Director of the Bank, Mr. Ifie Sekibo, thanked all customers, staff and friends of the Bank for their unflinching support and commitment to the vision and business philosophy of the Bank.
Mr. Sekibo expressed satisfaction on the performance of the bank in the last one year, adding that the bank has enjoyed better patronage than expected.
He said, 'When we came on board, we were thinking of how to manage 10 years of accumulated business. Indeed, in the last one year, we have gathered experiences that no school could teach us because we were the most regulated bank.'