Matt Max set to direct Big Dada’s King Kong Video

By Wale Odunsi

South African based Hip-hop star, Big Dada has described the music industry in Nigeria has undoubtedly one of the biggest in the world.

Dada who returned to Nigeria to shoot video of his hit track, titled King Kong, featuring T-Cross and Oral Cool on Friday May 17, lauded the effort of young Nigerians who despite the unfavorable environment have continued to excel.

Contrary to initial expectation that the fast growing rapper would move his crew to South Africa for his ongoing video project, Big Dada affirmed that Nigeria is a beautiful place, with all the talents needed work on his video.

He said that being a patriotic Nigerian, it became necessary to return to the country to work with creative hands in the industry. He noted that Nigeria has the largest entertainment market in Africa and second to the United States in the world, believing that despite the competition in the country, originality would sell any determined artiste to the world.

According to Dada, South Africa may be a beautiful place for video shoot, however cannot compete with Nigeria in the entertainment business.

“I live in South Africa, I do music there, but you can't ignore Nigeria when it comes to the real entertainment business in the world. South Africa is still a baby compared to Nigeria in this business. I'm proud to be a Nigerian,” Dada said.

Presently, Dada's hit track, King Kong is enjoying airplay on different radio stations across the country and in South Africa.

Renowned video director, Matt Max, the brain behind Olamide's 'Stupid love', Dona Divas' Gaga, will handle the project.