BRIEF NOTE ON 1BH CAMPAIGN-1
The 1 billion hungry project is a campaign launched worldwide by FAO on 11
May 2010. The campaign is a carefully orchestrated drive to attract one
million signatures to a petition calling on national and international leaders to
move hunger on the top of the political agenda. The signatures are intended
to be symbolically presented during World Food Day observances at UN
headquarters in New York, in the fall of 2010.
Hunger, a quiet crisis, is rarely in the news. Yet current calculations show that
close to one billion people worldwide continue to go hungry on a daily basis.
The UN has agreed the target of reducing the number of hungry people by
half to no more than 420 million by 2015. Clearly, the world needs to step up
its efforts massively if that goal is to be reached. At the current pace, that
target will be reached only by 2150, with hundreds of million deaths as a
result. On reflection, it is a situation that stirs feelings of frustration,
indignation, even anger.
The 1 billion hungry project is a global communication campaign that offers a
constructive outlet for people's feelings of anger and indignation. It is a viral
campaign, existing primarily on the Web and especially in the social media. At
its heart is a virtual counter – housed on the 1billionhungry Web site – which
ticks over every time a new name is added to the petition. “Signatures” take
different forms – clicks on the petition itself, SMS messages in selected
markets, physical signatures collected at live events.
World leaders gathered in L'Aquila in July 2009 have signed a Joint Statement
on Food Security, which was endorsed at the World Summit of Food Security
held in Rome in November 2009. They have agreed on five principles to
reduce hunger, namely: increase investment in agriculture through country
owned plans; improve coordination at national, regional and global levels to
improve both governance and allocation of resources; strive a twin-track
approach to food security consisting of direct action to immediately tackle
hunger for the most vulnerable as well as medium and long-term sustainable
programmes to eliminate the root causes of hunger and poverty; ensure a
strong role for multilateral system; ensure sustained and substantial
commitment by all partners to investment in agriculture and food security and
FAO's role is to speak for the hungry. We believe we can't fight
hunger without the hungry being involved. The 1 Billion Hungry
campaign seeks to amplify the voice of the hungry and to finally
“blow the whistle” – letting the world know that enough is enough,
and demanding an end to hunger. No one sector in a national economy,
no single ministry or department can successfully attack food insecurity –
lasting solutions are complex and require commitment at the highest political
level. 1billion hungry campaign will serve as a strong reminder to world
leaders to deliver what has been promised and to strengthen the hand of
political leaders who want to do the right thing and end hunger in their
countries and in the world.
1 million signatures – in one form or another – will be a significant indication
that people are pushing for action towards elimination of chronic hunger.
Let's “blow the whistle” and demand end of hunger, let's sign the petition