Rivers launch Rebranding Campaign

The Rivers State Government is to launch a rebranding campaign to woo investors to the state.

The State Commissioner for Information and Communications, Mrs Ibim Semenitari disclosed this today while briefing Government House correspondents on the outcome of the State Executive Council meeting in Port Harcourt.

Mrs Semenitari said a new Logo has been approved for the state and everything about the rebranding campaign would begin to appear in the media soon.

According to the Commissioner, the new logo which depicts the Deltaic nature of the state through its blue colour speaks about the geographical and physical identity of Rivers people.

Rivers State, the Information boss said “is at the centre of the Delta and it is the true Delta of Nigeria”, explaining that the whole idea behind the rebranding campaign was to tell investors that “Rivers State is a place to live, work and do business”.

The Executive Council, she said, also approved the dualisation of the Isiokpo-Ubima-Omerelu road in Ikwerre Local Government Area.

The Commissioner further hinted that reduction of the state secretariat fence would soon begin in compliance with the urban renewal policy of the present administration which recommends fences to be see-through.

Mrs Semenitari used the forum to appeal to all those who have not complied with the directive of the Ministry of Urban Development to reduce their fences to do so immediately.

At the end of the day's Executive Council meeting, council members joined Governor Amaechi to cut his 45th Birthday Anniversary Cake and presented a special birthday rendition in his honour.