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Absolut Vodka Supports MTV 'Road to MAMAs' Lagos

By Curve Communications
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As the countdown continues to the biggest musical awards in Africa, the premium vodka, Absolut recently supported the successful organization of the Lagos 'Road to MAMAs concert. The event which took place at the Marquee, Federal palace Hotel, Victoria Island, is part of a pan-African club tour to the city of Durban in South Africa - venue of the 2014 MTV Africa Music Awards. It was a celebration of top class entertainment mixed in Absolut fun and signature cocktails.

The concert paraded an all-star line-up of the hottest MAMA nominees which included Davido, Mafikizolo, D'Banj, Olamide, KCee, Harrysong, Burna Boy, the MAVIN crew and Chidinma who thrilled party lovers alongside superstar DJs like DJ Obi, DJ Humility and DJ Spinall. This year MTV Africa Music Awards has a new category - the 'Transform Today Award' sponsored by Absolut Vodka which creates an opportunity to celebrate the power of young individuals to transform the image of Africa through their creativity and vision.

Speaking during an interactive session with the media, Akintayo Akinseloyin, Brand Manager, Absolut Vodka Nigeria said, 'We are supporting creativity and transformation in young people which remains the pivot to partnering with the MAMAs. The Absolut brand is poised to inspire consumer transformation with exciting experiences and this we have shown by giving individuals free VIP tickets to watch the MAMAs LIVE in South Africa.'

Part of the transformation witnessed at the Lagos Road to MAMAs event was the novel real-time interactive tweet-wall, where consumers and fans of Absolut had back-to-back engagement with the brand. Several consumers walked away with gift prizes - the Beats by Dre headphones which got them dancing till the break of dawn.

Finally, consumers of Absolut Vodka can vote for their favourite Nigerian music video director - Clarence Peters in the 'Transform Today by Absolut' category of the MAMAs at and also visit or follow on Twitter @AbsolutVodkaNig to share their signature cocktail for an Absolut experience.