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Mouka Partners Bravo Pty, Launches Sealy Posturepedic Mattress

By Emmanuel Ajibulu
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Two famous mattress manufacturing companies, Mouka of Nigeria and Bravo Pty of South Africa have recently formed a Joint Venture company with the new name, Belimi Limited in Lagos, Nigeria.

This new joint venture company, Belimi, has hit the ground running, with the unveiling of two flagship galleries in Lagos featuring a range of Sealy posturepedic mattresses to cater for the discerning consumer, situated at the heart of Lagos; The Garnet Plaza, Lekki and 288B Ajose Adeogun Street, Victoria Island Lagos State. This strong synergy will fully exploit Nigeria's mattress market which is estimated at N120 billion by industry analysts.

Speaking at the official launch, the Managing Director, Peju Adebajo said, ' at Mouka, we are committed to adding comfort to life, which is why our joint venture Company; Belimi Limited (partnership between Mouka and Bravo Pty South Africa) is making available the world renowned Sealy Posturepedic mattresses to the public'

Informing the audience on the need for quality sleep, Adebajo stated that medical practitioners advise 8 hours sleep a day, they also agree that quality rather than quantity has a greater impact on quality of life and daytime functioning, hence the need for a quality mattress that will support consumers at all times. She also hinted about the bank financing available for Nigerian consumers.

Also speaking at the event was the Chief executive Officer, Bravo South Africa, Greg Boulle 'We are excited to partner with Mouka Limited to bring the luxury of Sealy Mattresses in the comfort of homes of Nigerians. Through our partnership with Mouka, we are delivering on our promise of transforming the bedroom into a dream destination - and the birth of Belimi is providing us with a terrific opportunity to access the Nigerian market that offers large mattress market in Africa.'

'As we establish more visibility in Nigeria, we are optimistic about offering a complete bedroom story to consumers who are looking for affordable world - class -inspired designs that embrace luxury. We see this as a way of building a formidable economy that is sustainable over long generation. This is in terms of job creation and contribution to GDP.

''As with Sealy mattresses, consumers purchasing this product are rest assured they will receive a better, more restful night's sleep.'Ras Erasmus, Brand Executive, Sealy added.

Chief Executive Officer, Bravo Group, Greg Boulle, Managing Director, Mouka Limited, Peju Adebajo, and Operation Executive Africa, Bravo Group Roger Little, at the birth of Belimi Limited June 1st, 2

Chairman, Mouka Limited, Adedotun Sulaiman, MFR and Board Member, Mouka Limited, Hasib Moukarim cutting the ribbon while Vicar, St John Anglican Church, Rev Ezediaro and MD, Mouka, Peju Adebajo. June