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Absolut Vodka Supports Creativity, Transforms Lagos With Art Party

By Curve Communications
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As a mark of its continuous support for creativity and transformation through Art, Absolut Vodka recently organized the 2014 Art Party at the prestigious Lagoon Crest in Lekki. It was a show-stopper as the Absolut brand created opportunities to showcase the arts and stylesin Lagos. The Absolut Art Party was a reflection of colours and vibrancy, celebrating the power of individuals who transform their environment through creativity and vision.

The venue was filled to the brim, as the cream-de-la-cream in the entertainment and lifestyle circle trooped out in their numbers to celebrate with Absolut Vodka. The roll-call of attendees ranged from A-list artists to fashion icons, celebrities, business moguls, social-buffs and members of the international community. Hype man for the Art Party - N6 of Cool FMin collaboration with the duo of DJ Skills and DJ Lambogini, thrilled consumers with different hit tracks right into the wee hours.Electrifying performances by dancehall and reggae sensation - Patoranking and his counterpart Runtown, who is alsoa fast rising star in the entertainment industry, were replicas of what Absolut Vodka represents.

Akintayo Akinseloyin, Brand Manager, Absolut Vodka Nigeria said: 'We are supporting creativity and transformation in young people which remains the pivot to partnering with the Art community. The Absolut brand will continue to connect with talented individuals via exclusive events which inspire positive change and brings exciting experience to consumers.'

Furthermore, to resonate with the 'Transform Today' initiative, Absolut Vodka branded the Lagos skylines with moving lights, artistic impressions, unique colourful canvases, and talented Arts in Party with signature cocktails. The Art Party created close interactive and cerebral moments, with picture and fun painting spots, artistic gallery and pumping DJs on the wheels of steel to achieve a unique and never before consumer experience.

It was a fusion of excitement and shinning glitz in the night, opening opportunities for interactions with other celebrities like Olisa Adibua, 2Shots, Denrele, Beverly Osu and Zeal of BBA, Gideon Okeke of Tinsel, Didi Madumforo, Viki Money, Tony Nwakalor, Muna Abi (former MBGN winner), Prinz, and Tillaman to mention a few.

The Absolut Art Party is part ofthe build-up activities to the Road to MAMAs concert which will take place on May 30th 2014 at The Marquee Federal Palace Hotel in Lagos as the brand is geared towards creating an environment where individuals can relax in a different way and express themselves without limitations, set rules and hindrances.

Finally, consumers of Absolut Vodka can vote for their favourite Nigerian music video director - Clarence Peters in the 'Transform Today by Absolut' category of the MAMAs at:

www.absolutmtv.co.za and also visit www.facebook.com/absolutvodkanigeria or follow on Twitter @AbsolutVodkaNig to share their signature cocktail for an Absolut experience.