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GTBank rewards customers in e-Savers promo

By The Citizen
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Guaranty Trust Bank Plc (GTBank) Wednesday rewarded holders of its GTCrea8 e-savers account in the grand finale of its promo.

The GTCrea8 account is the bank's trendy, interest bearing card account for undergraduates and students in higher institutes of learning.

A customer of the bank, Elisha-Wigwe Shallom won a mini cooper car, in the draw which was held in Lagos.

The Deputy General Manager, Retail Banking, GTBank, Mrs. Ibukun Odegbaike, said the promo was to promote savings culture and an increased adoption of the use of alternate banking channels amongst Nigerian students.

'We started this promo with the aim of promoting financial services among the youth. So far, it was a huge success. From inception to date, our customer base continues to grow. We have over 500,000 customers on the product.

'What we try to do is to engage our customers exactly where they want to be engaged. So we have different products and services we have put out there where we can engage our customers online. They have access to specialised cards and that gives them access to various Automated Teller Machines (ATMs), Point of Sale (PoS) terminals,' Odegbaike explained.

The promo, which commenced in March, 2013 rewarded account holders with gifts such as Blackberry phones, ipods, laptops, Samsung Galaxy tab, LED TV and mini fridges in its monthly zonal draws. The bank had also organised events on campuses across the six geopolitical zones in Nigeria where students had the opportunity of winning prizes over the period of the campaign.

To qualify for the promo, students in tertiary institutions were required to open a GTCrea8 e-savers account. In addition, they were also required to conduct a minimum of three transactions per month on alternate banking channels such as ATMs, PoS and internet banking and also maintain a minimum account balance of N5, 000 for six consecutive months.

Also, the Head of Communication and External Affairs Division, GTBank, Lola Odedina, said the bank designed the product to suit the online lifestyle of Nigerian post-secondary students. She further stated that the gesture was in line with the bank's support for education, financial discipline and the continuous use of innovation to drive enriching customer experience.