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Airtel Unveils Bouquet of Data-rich, Voice Packages

By Uche Peter
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Lagos, Nigeria; October 31, 2012: In consolidation of its momentum on friendship, leading telecommunications service provider, Airtel Nigeria, has unveiled bouquetof exclusive packages designed to provide distinctive telecoms solutions for the nation's youth, High Networth Individuals and the mass marketsegment in fulfillment of its repositioning as the best friendship network.

The special productsareClub 10 Padis,Smartbytes, 2 Good ClassicandBig Family Plus, specifically crafted to delightthe youth, High Networth Individuals (HNIs) and the mass markets respectively.

The Airtel Club 10 Padispackage offers the youth and the young-at-heart the privilege to connect and have fun with friends at 7.5k/sec call rate, enjoyup to 90 MB of freedata every monthas well as free facebookand browsing.

Other unique freebies are: SMS chat, night radio, ringback tunes, football download, free download of opera mini browser and full access to Airtel Groupie for 1month within the club's base.

Airtel Smartbytesdesigned for BlackBerry and Smartphone users who upon purchasing data bundles of 200mb or more would be able to connect with friends, family and associates with flat call rate of N18k/sec across networks in Nigeria.

They would also enjoy N20k/sec rate to call USA, Canada, UK Land Line, China and India on subscription to either BlackBerry or Smartphone data plan.

The 2 Good Classicwould provide high voice using customers a flat call rateof N18k/sec across all networks in Nigeria. Also, international calls to USA, Canada, UK Land Line, China and India would be charged at a flat rate of N20k/sec with complimentary 30 free SMS monthly after a recharge of N100 or above.

The Big Family Plus gives customers a unique opportunity to make calls at extremely low rate of N18k/sec for on-net and N30k/sec for off-net from the very first second, plus other perks such as free face book, free download of opera mini, free ringback tunes subscription and song for 14 days.

Announcing the introduction of the revolutionary bouquet of products in Ikeja on Wednesday, the Chief Operating Officer and Executive Director of Airtel, Deepak Srivastava said the company carefully designed the products to suit every one of its customers across allmarket segments.

The Airtel brand, the COO went further,“is built on the value that as a network of friends, consumers need quality products with simple and honest price variants across the country that offers them the flexibility to choose their tariff options as detected by their lifestyles as well as financial power”.

“Our Padi Na Good Thing thematic campaign was shaped by this belief because friendship as we all know, is an enabler to success;hence we painstakingly designed these products to enhance our customer's ability to bondand have fun, have amazing internet experience and expand business opportunities without necessary burning holes in their pockets, as they collectively thrive to achieve their life dreams”, added Srivastava.

It would be recalled that Airtel at the unveiling of its “Padi Na Good Thing O” Friendship campaign few weeks ago had promised that it would ride on the principle of the campaign to provide its customersacross every segment irrespective of class or status, with impactful value propositions that would serve as an enabler to achieving success.