TheNigerianVoice Online Radio Center

Author: Idris Katib

Advertising Is Functional

Thursday, November 26, 2015
quot;A man wakes up in the morning after sleeping on an advertised bed, in an advertised pyjamas, he will brush with advertised toothpaste, wash with advertised soap, shave with an advertised razor, have a breakfast of advertised orange juice, cereal and toast, sip his advertised coffee, put on ...

A Decade of Crescent University, Abeokuta: Thus far, thus good

Thursday, June 11, 2015
To every dream, there is a dreamer--the central character in the dream. The hero or the villain. Ofttimes, a protagonist. He or she may also dream of other person(s) as central character in the vision. Also, every dream has a theme--the subject matter, the central message. Researchers posit that eve ...

Crescent University as a brand

Friday, March 6, 2015
The name of your Alma Mater with the kind of education you have received brands you differently from others in the pack. No wonder, educational institutions of long- standing around the world ensured that their names were well positioned to achieve this unique branding. They ensure that such names ...

Your Name As Your Brand

Sunday, January 18, 2015
Everyone has an identity. Every locality, every city, every country and every continent have their identities. Our voices, our faces, our aurae, our character(s), our families, our schools, our teams, our associations, all form for us differing identities. When subject to examining, our fingerprints ...

PUBLIC RELATIONS: PROFESSIONALS AND CHARLATANS

Thursday, December 25, 2014
Every profession is beleaguered with quacks who parade themselves as bona fide practioners-medicine, law, engineering, journalism, accounting, architecture,and of course,our public relations practice. Just like a medical doctor or lawyer, a true public relations practitioner will easily recognise a ...

DIMGBA IGWE IS NOT DEAD

Sunday, September 7, 2014
As I browsed the Internet late Sunday afternoon, I saw the news. I whistled like a singing bird from my room. The sound of my whistle pierced through the living room to my wife who rushed out of her room to enquire what was amiss. I would hardly do that except something miraculous or extremely sadde ...

Role of Book Publishing in Cultural Development

Sunday, May 25, 2014
Book publishing is different from printing. A lot of people have misconstrued the two to mean the same. Printing is the finishing aspect of book publishing, that is the actual production of the book from the printing machine. However, publishing involves several steps. It is a process of getting ...

GOVERNOR AMOSUN'S REBUILDING MISSION

Wednesday, May 7, 2014
A leader is one who knows the way, goes the way and shows the way -John C. Maxwell Every appointed or elected leader has their unique records. By inference, one unique thing that leadership of the late sage, Chief Obafemi Awolowo was widely known for was free and qualitative education for all as ...

Governor Amosun's Rebuilding Mission

Thursday, April 24, 2014
A leader is one who knows the way, goes the way and shows the way -John C. Maxwell The aim of this piece is not to unduly sing praises of any government but to highlight positive and proactive developments of visionary leadership thereby encouraging aspiring leaders to be creative in o ...

Four Scores for Prince Bola Ajibola

Thursday, March 6, 2014
Scientists attribute a number of factors to longevity or life expectancy : genetics, healthy lifestyle, culture, exercise, positive thinking, apt diet and maintaining good health care. To the longest serving Attorney-general and Minister of Justice in Nigeria, Judge Bola Abdul Jabbar Ajibola, it com ...

Of Propaganda, Communication and Strategy

Sunday, March 2, 2014
One profession that has long suffered much misconception,misinterpretation, misrepresentation, misinformation, misconstruction, misunderstanding and maligning in our society is public relations. In the twilight of the noble profession,it was given birth to as a child of crisis. However, it is a pro ...

Of Writers, Bookworms and the Rest of us

Sunday, February 2, 2014
Living in literary world is another world entirely. It is different from the general world, our world. Our interests are not literary people's interests. So are theirs not ours. They travel into their own world of meditation, deep thinking and analysis of all that exists. They belong to either of tw ...

Journalist: Generalist Vs Specialist

Thursday, January 9, 2014
Synopsis: Conventionally, journalists are to be exposed to the general beats so as to be familiar with almost everything in the society. With this, they have a broader view of the world as they are drilled on the nitty-gritty of the noble profession. Thereafter, it is expected that each journalist ...
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