Natures Gentle Touch Extends Free Hair Consultation Campaign To Campuses
Lagos, July 27th, 2016: As part of its Corporate Social Responsibility initiative in Nigeria, personal style brand, Natures Gentle Touch has extended its free hair consultation campaign to tertiary institutions across the country.
The campaign which kicked off at the University of Lagos is aimed at educating individuals, especially women, on how to grow, care, and maintain healthy hair and scalp by cultivating healthy hair routine.
Speaking on this development, Field Education Manager, Recare International, manufacturers of Natures Gentle Touch, Mr. Daniel Komla, noted that the campaign was borne out of the need to empower women with the knowledge to make informed choices in the face of frequent hair and scalp challenges.
He added that the Healthy Hair Campaign focuses on educating women on the various unhealthy habits they indulge in that make their hair vulnerable to breakage, receding hairline, sensitive scalp and eventual hair loss.
“We, at Natures Gentle Touch embrace education. It is a commitment we are giving to the nation that from the money we are making we will support the communities where we operate.”
The benefits of the campaign are immeasurable as it allows more women to get to understand their hair and the required treatment to keep it healthy. This is another way the brand is empowering women to embrace their unique sense of style.’’, added Komla.
The campaign which features a one-on-one consultation with hair consultants who diagnose the hair and scalp whilst offering professional hair care tips and practical demonstrations on ways to maintain healthy hair, will roll out to other higher institutions in the country.
About Natures Gentle Touch Hair Institute
The Natures Gentle Touch Hair Institute is home to one of Africa’s most prestigious academy of beauty and style. The Institute was established in 2006 by one of the leading researchers in African hair, skin and personal care, and manufacturers of the Natures Gentle Touch range of hair care products, Recare Limited. Since its inception, the institute has graduated over 200 students, some of whom have gone ahead to start off lucrative careers as professional stylists.
About Recare
Recare is a leader in African skin, hair and personal style research and innovation. Established in 1997, the company is dedicated to manufacturing and marketing beauty products specifically designed for Africans living in Africa. With a mission to empower individuals to embrace their unique sense of style, Recare consistently seeks to develop world-class solutions that deliver on the beauty needs of Africans. The company currently owns three brands; Natures Gentle Touch, Hairsavvy and Non-stop.