Brandzone Hosts Inaugural Branding Conference To Drive Industry Growth

One of Nigeria’s leading Marketing and Brands Consulting firms, Brandzone Consulting LLC will be hosting the first ever Brand Innovation Conference (BIC) on Wednesday, October 21, 2015 at the Oriental Hotel, Victoria Island in Lagos.

Themed BRANDING IN THE NEW NORMAL, the inaugural conference will be hosted in partnership with Brandzone’s knowledge developmental arm, Brand platform Lecture series and Nigeria’s first full -fledged Public Relations Consultancy firm, The Quadrant Company (TQC) which is lending its expertise in projecting the conference.

While addressing Journalists during a press conference that held at TQC’s offices in Ikeja, GRA, Lagos to announce the upcoming event, BIC convener, Chizor Malize stated that the conference would deliver new insights on the impact of technological advancements and the rapid proliferation of digital and new media on the overall business landscape and consumers’ interaction with brands in the market place.

Malize added, “The conference would also explore new channels of consumer engagement that technology has created and the resulting opportunities for increased customer engagement in the market place. Harnessing and maximizing these opportunities will require executives to lead their organizations with skills necessary for these new ways of operation.”

According to Malize, “The rise of technology has transformed the marketing and branding paradigm. Today’s consumers are engaging very differently with brands owing to the growing power of the connected consumer and an explosion of new technology tools. Branding, Marketing and Communications experts today face a constant proliferation of new methods and channels for consumer engagement that query the traditional approach.

“In the 21st century, there is a battle for customer attention and the pressure to deliver meaning and business impact quickly is compounded by the new always-on digital, social, and mobile world. Brand messaging and management in this “new normal” must convey more than simply what the brand does for an individual consumer; it must engage the consumer and build positive relationships and associations that sit excitedly at the consumer’s heart.’’

Malize revealed that BIC is expected to bring together hundreds of top Branding, Marketing and Communications professionals from diverse sectors including Banks, Pension and Insurance, Manufacturing, Telecommunications and Consumer Retail Services as well as Oil and Gas sectors.

She disclosed that Marketing, Branding and Communications experts from diverse sectors that include FMCG, Telecommunications, Banking, Oil and Gas and Advertising representing Multinationals, Fortune 500 firms, Blue Chip companies and top rated indigenous corporations, will be facilitating and participating in different sessions at the full day conference.

Some of these speakers and panelists include Biodun Shobanjo, Chairman of Troyka Holdings who is also Chairman of the Conference Advisory Board; Tonye Cole, Co-Founder, Sahara Energy Group; Clem Ugorji, Communications and Public Affairs, Coca-Cola Nigeria; Lampe Omoyele, Managing Director, West Africa, The Nielsen Company; Folake Ani-Mummuney, Head, Marketing and Communications, First Bank of Nigeria Plc.; Kola Oyeyemi, General Manager, MTN Nigeria, amongst other high profile personalities.

Participants at the Brand Innovation Conference will gain new knowledge and insights needed to drive more customer engagement, increase knowledge on media, technology and brand management strategies, understand the dynamics of digital and new media in achieving business objectives, increase knowledge on social enterprise dynamics as a catalyst for organizational growth, learn and share branding best practice with industry experts while networking and connecting with industry leaders and practitioners across diverse sectors.

Registration for the conference is open on the website http://brandzonellc.com/brandplatform/ .