Spinlet Launches New Original Web Series, ‘I Go Blow’

By Bemigho Awala

Lagos, Nigeria, Tuesday 6th October: Spinlet has unveiled its debut original web series; I Go Blow with a screening of the first three episodes at a special edition of its monthly Karaoke Night which heldat the upscale restaurant, The Arena in Lagos.

The launch of the web series provided an opportunity for various

stakeholders within Nigeria’s music value chain, from OAPs to artistes

as well as popular Nollywood stars to relax and unwind in a convivial

atmosphere. Some of the personalities who graced the event and also

featured in I Go Blow include Tuebi Abidde, popularly known as Tuale

of Wazobia 95.1 FM, Ife Salako also referred to as Ifektive of Naija

102.7 FM, radio diva, Omotunde Adebowale, Lolo 1 of Wazobia FM,

actress and producer, Judith Audu, MTV Shuga leading man, Emmanuel

Ikubese as well as newcomer and lead actor for the series, Segun Dada,

also known as Jaygo.
The launch of I Go Blow – a collaborative effort with SMAT Media -

showcases Spinlet’s move into wider media distribution, in addition to

its core service offerings of promoting and selling music. Interwoven

with comedy, the web series explores the issues that real artists face

on their path to success. The main character, Xtra Large is a true

reflection of many artists and their daily interactions with key

stakeholders like radio On Air Personalities who are instrumental in

the development of their music careers. Spinlet has also rolled out

other original video content, including Lyrically Speaking and The

Spindeck Show, targeting music lovers worldwide.
According to Rotimi Fawole, Head Business Development, Spinlet, “Our

reason for exploring the web series market is based on the fact that

Nigerians - and in fact Africans at large - have a penchant for

comedy. It just makes sense to give them something funny with strong

didactic elements while providing insights into the various scenarios

that confront emerging artists.
I Go Blow could not be more apt, as
there are scores of artists, who because of desperation are ready to

do absolutely anything to get ahead in the industry,” he said. Fawole

also said that Spinlet recognizes the importance of supporting

upcoming artists and has plans to work with SMAT Media on subsequent

productions.
The past eighteen months has seen the Spinlet brand as well as its

value offerings evolve rapidly as part of its #SpinletReloaded

campaign. From the launch of a new streaming and download service

website built specifically with the mobile market in mind and updated

features such as the improved user interface and smoother payment

options, Africa's biggest download and streaming platform is ready to

do even more for Africa's stars.