Pilgrims Commend MTN For Jerusalem Pilgrimage Sponsorship

As part of its continuous effort in uplifting the spiritual life of its subscribers and ensuring they become better in their Christian faith, Nigeria’s leading telecommunications and ICT Company, MTN, has sponsored 20 of its Christian subscribers in an all-expense paid trip to Jerusalem for this year’s pilgrimage.

The sponsorship is in appreciation of the life-enriching Christian Value Added Services (VAS) they subscribed to.

The pilgrims, who departed the Murtala Mohammed International Airport, Lagos, at the weekend, will be spending eight days in the holy land. They were full of excitement and praises for MTN, as regards the rare privilege the company has given them in fulfilling a life-long desire through the all-expense paid trip.

One of the pilgrims, Bolaji Adeola, from Ondo state said before their departure, “I really feel blessed being among the selected few. Going to Jerusalem is like a dream come true. I have always wished for travelling to the holy land to build my Christian faith and God has used MTN as an instrument to make my dream come true. I am very grateful to MTN for this rare and wonderful opportunity. This journey to Jerusalem will uplift my spiritual life and move me closer to God.”

The General Manager, Consumer Marketing, Richard Iweanoge, who was represented by the Senior Manager, Segment, MTN, Saidat Lawal-Mohammed, admonished the pilgrims to remember Nigeria in their prayers as they embark on this journey, due to the challenges facing the nation at this time in its history. Speaking on the electronic selection process of the customers, she explained that subscribers were selected, based on the Christian VAS the winners subscribed to.

“The selection was based on the daily devotionals, Bible quotes, sermons, songs, prayers, hymns, religious callertunez and other spiritually uplifting and faith enriching content, they subscribed to. The lucky winners were therefore selected through a draw.”

“This is one of the ways we decided to reward our Christian subscribers for their adoption of our Christian VAS. Every subscriber is important to us and we must show appreciation. We will keep going the extra mile to show just how much we care,” she said.

Corroborating Lawal-Mohammed’s view, the Chief Marketing Officer, MTN Nigeria, Bayo Adekanmbi explained that the strategic focus for this initiative is to show support to MTN Christian subscribers.

“We are committed to the total well-being of our customers as we strive to make their lives brighter through our propositions, products and VAS. This is one of such initiatives aimed at uplifting and encouraging our subscribers to get closer to God. Through our bold new digital VAS, we will keep them connected to their Maker on a daily basis.”

He went further to state that the company will continue to provide exciting innovative initiatives geared at enhancing its customers’ whole new digital experience, while encouraging them to be better in their various fields of human endeavour.