CBN Plans To Attract FDI, Says Cardoso
The Governor of the Central Bank of Nigeria, Yemi Cardoso, has explained that public relations is an indispensable tool for any country to achieve economic prosperity.
The CBN governor, represented by the Assistant Director and Head of Corporate Communications of the apex bank, Lagos, Mr. Uchenna Ogbonna, disclosed this during the just concluded annual National Week of the Nigerian Institute of Public Relations held in Abeokuta.
Cardoso, who spoke on the theme “Strengthening Trust and Communication: The Role of Public Relations in Nigeria’s Economic Development”, expressed that in an era when global perceptions significantly influence economic prosperity and international standing, public relations is indispensable to a country’s reputation capital.
According to him, “Public relations shapes perceptions and tells Nigeria’s story in a way that builds trust, attracts investments, and fosters international partnerships.
“However, a strategic, focused, inclusive, and comprehensive approach is required for public relations to drive economic and reputational transformation.
“The connection between a strong national reputation and a thriving economy is undeniable. Developing a robust national brand is crucial; it should capture Nigeria’s vibrancy, diversity, and limitless potential.”
The CBN governor further explained that achieving this task required a collective commitment to trust, transparency, and honesty by every Nigerian within and outside the country.
He said, “Specifically, over the past six months, the CBN, under my watch, has succeeded in stabilising the Nigerian foreign exchange market, with the exchange rate now enjoying excellent stability.
“We have also moved to guarantee price stability and control inflation to ensure that ordinary Nigerians’ purchasing power is restored in the short to medium term.”
He added that revitalising Nigeria’s economy would pose less of a challenge if all hands were on deck to comply with the rules and guidelines across all sectors.